PDP Spent ₦2.5billion while APC Spent ₦728million During Election Campaigns – Report

A report by Compliance and Content Monitoring Ltd (CCM) has revealed that the Peoples Democratic Party (PDP) and the All Progressives Party (APC) spent a combined ₦3.23billion on political campaign advertisements for this year’s general elections, according to a report at the weekend.

According to the report PDP spent for about ₦2.5 billion (77%) and APC spent ₦728 million (23%). CCM said the media advertisements were placed on radio, television, press and billboards for the PDP and the APC presidential campaigns between December 2014 and March.

The Managing Director of CCM Limited, Mr. Tunde Onadele, who spoke at the unveiling of the report, said about 253 creative materials were deployed across radio and television channels in all the 260+ stations monitored by CCM, with PDP utilising 145 materials. APC deployed 107 materials.

The split across media platforms showed that the two parties utilised mostly television and press platforms for over 85 per cent of total campaign spending.