Nigeria's renowned music star, Timaya is one of the showbiz stars whose endorsement contracts were not renewed this year by telecommunications company, MTN.
In a recent interview with Punch, Timaya has revealed why he rejected the new deal, saying it wasn't right for him.
“I have always wanted to become an ambassador to a telecommunications company and I was approached by both Globacom and MTN. I chose MTN. I am a businessman and I feel I should have a better deal this year. If the deal is not good enough for me, then it is not right because I worked very hard to get to the stage I am”
He further said...
“It could be right for other people but I think I should do better this year. There are some artistes that are brand ambassadors and they do not have any hit song. They are just there based on pity. Every year, I release a hit song and I feel if we are to renew a contract, we have to revisit the terms and conditions. Not that we would do the same thing as the last time or do it out of pity. Being a brand ambassador makes you limited in some certain areas and I expect to be paid for such limitations. I want more. They are good people and we did not have any misunderstanding. It was purely a business decision.”
It will be recalled that while MTN renewed deals for the likes of Chidinma Ekile, Tiwa Savage, Don Jazzy, Iyanya, Kcee and others, a number of artistes like Timaya, D'Prince etc didn't make the cut.
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